At the end of 2022, I was asked to offer a bit of PR support to the lovely bunch at Add10 (a brilliant London-based brand and digital communications agency working for ‘organisations that care’).
The campaign was to promote the Weston Charity Awards and associated Pilotlight 360 programme.
The Weston Charity Awards offer a package of support worth over £22,000 to small charities in the North of England, the Midlands, and Wales to instigate strategic change and accelerate innovative growth. The Pilotlight 360 programme is a ten-month package of leadership coaching worth an estimated £16,000.
To boost applications for the awards, I helped Add10 to secure regional, business, and charity sector media coverage, writing and distributing a number of targeted press releases (including news of their new environmental charity criteria). Here’s some of the results which sat alongside an amazing social campaign and resulted in more Zoom ‘Q&A’ sign ups than ever before and a bumper 150 award applications.
Sharpe Communications has since supported Pilotlight UK with PR for the Weston Charity Awards in 2023, 2024, and 2025. Always great to get repeat custom from a happy client!:
Grant Applications Now Open for Weston Charity Awards 2023
https://www.gvs.wales/news/grant-applications-now-open-for-weston-charity-awards-2023
https://www.charitytimes.com/ct/friday-funding-roundup-11-November.php
https://www.gmpovertyaction.org/
https://www.grantsonline.org.uk/
https://www.vonne.org.uk/news/weston-charity-awards
https://mailchi.mp/7e851bc36563/hadca-e-bulletin-2022-issue-37-14-november
https://www.chwaraecymru.org.uk/eng/news/1773-funding-weston-charity-awards-2023
https://www.varotherham.org.uk/news/weston-charity-awards-
https://www.supportstaffordshire.org.uk/news/weston-charity-awards-1
https://www.charitytimes.com/ct/friday-funding-roundup-18-Nov.php
https://www.charitytimes.com/ct/friday-funding-roundup-25-Nov.php
https://www.charitytimes.com/ct/friday-funding-2-december.php
Education Copywriter 