I specialise in education copywriting for the Further and Higher Education sector, but also work for other public sector, charity, not-for-profit organisations, and private enterprises:
I have nearly 20 years’ experience copywriting annual reports, prospectuses, newsletters, analysis documents, policies, PowerPoints, and other stakeholder literature. Research and writing for the education sector is an area I especially enjoy.
I currently have a 100% success rate of writing award submissions that get shortlisted for the finals or win overall. Awards have included CIPR, TES FE, CIM, PRWeek, HEIST, and the National Planning Awards.
PRESS RELEASES AND MEDIA WORK
I have worked with local, regional, and national media for many years and gained significant coverage in the press, television, radio and online. I can help you to analyse where media coverage and PR strategies would be beneficial.
EDITORIAL AND WEB CONTENT
I can assist in the research and writing of text for all marketing outlets: SEO content, blogs, publications and printed literature, marketing campaign channels, advertorials, social media etc. Style and content can be tailored to each target market. Many of my clients are in, or related to, the education sector.
I have many years of experience copywriting and proofreading text, from content for printed marketing materials and university and college prospectuses through to large-scale corporate publications. The importance of getting this right can’t be underestimated… and can save costly reprints as a result of typos and errors.
I can assist with crisis communication planning, strategy documents, media training, and reactive media work when a situation affects business continuity. I have experience of working under pressure to generate a quick response.
I have worked on cycles of change planning over the years, from staff restructures to organisational change. This has included drawing up internal and external communications plans alongside human resources and senior management teams.
TRAINING SESSIONS – PR & COPYWRITING
I have created and delivered training to staff, introducing the basic tenets and best practice within communications, media relations, public relations, and press-release writing. Most recently, I delivered a half-day session about copywriting techniques.