I have worked on a number of projects for Bradford College, one of the biggest Further Education colleges in the country, and one of the largest providers of Higher Education outside of the university sector.
I have delivered copywriting training for the Marketing team at the College, receiving some excellent feedback from staff. Most recently, however, I was asked to research and write a public-sector category bid for the Chartered Institute of Marketing (CIM) Marketing Excellence Awards 2018.
The award focussed on the 2016-2017 recruitment and enrolment campaign and the innovative ‘Journey’ creative behind it. The work involved pulling together 35 different documents and various sources of evidence.
I was delighted that it was announced in January that the submission was shortlisted and is now in the final at the annual award ceremony in London in April 2018.
Management feedback included:
” CIM are difficult awards and the competition is very tough, so being shortlisted against lots of big hitters and big budgets is an incredible achievement.”
Gemma Dunn, Head of Marketing
