Established client Cogent Skills approached Sharpe Communications in 2024 to help write content for a new skills website. The site was to be aimed at young people interested in careers in science, manufacturing, and technology.
The aim was to launch an energetic but professional new website for under 25s that showcased career paths and job roles in science but also promote the peripheral and support roles that are often overlooked too.
The project required careers blogs copywriting, new web page content, SEO enhancement, job role profiles, tone of voice and navigation overhaul, and proofing and editing of existing web content.
The result is Not Just Lab Coats… and we think it looks rather marvellous!
Education Copywriter 